Super Emotional Coaching Training

The Super Emotional Coaching Training Course – Development Stage:

The Super Emotional Coaching Training Course:

This training course is geared for your SLT, teachers, TA’s, RCWs, and agency staff within mainstream, secondary, primary, SEMH, ASD academies, schools and learning environments, residential childcare homes, PRU’s and alternative educational establishments (including home education) – it is also for parents, siblings and other supportive beings:

This training course is all about self and co-regulation – or emotional coaching of self and others.

It is a user-friendly training course outline from Be Super Ltd, initially written for its own ‘alternative practitioners’ appointed through 1to1 Smarter Recruitment Agency (www.1to1.me.uk) – and now adapted for others. It is geared specifically for individuals supporting children and young people with a wide range of neurological conditions (e.g., autism, ADHD, ODD, PDA), social-emotional trauma, chronic stress from adverse childhood experiences (ACEs), severe/moderate learning difficulties, non-verbal communication needs, Tourette syndrome (TS), epilepsy, and auditory/speech-language challenges. This course prioritises accessibility, practical examples, and inclusivity to ensure it meets the needs of diverse learners and their supporters.

Emotional Coaching (or self and co-regulation) Training Course: Supporting Children and Young People with Complex Needs

Introduction:

Everyone needs and wants to feel understood in terms of how they are feeling and trying to communicate. Clear and positive communication between adults is itself a challenge under any circumstances. Misunderstandings are common, and we have all experienced someone putting the wrong perspective to verbalised thoughts or misunderstanding a tone of voice or physical expression. Most people find it difficult to switch off sub-conscious thoughts to really focus in and know what someone else is trying to communicate. It often takes a few forward and backward discussions or gestures to clarify what you are talking about and how you feel about it – it certainly takes time. The bottom line is that it takes us all a variable amount of time to tune in to one another – and some people struggle more than others with going deeper into any topic of conversation or level of understanding.

When we are in the company of others who have complex needs (physical, mental, and emotional dysregulation or dis-ease) then communication and understanding is a greater challenge. Furthermore, the reaction time needed to engage someone towards what they need (which is a safe and trusting environment) is made more difficult if the perception is misunderstanding, and further fight, flight or freeze.

On a practical basis the people who spend most of their time supporting those with complex needs are themselves often challenged by dysregulation and dis-ease.

• Parents and family of those who are being supported may themselves have a neurological symptom or have experienced trauma in their past. Families who inherit certain physical, mental or emotional issues often struggle on helping one another as best they can and are further challenged by increasing chronic stress through a lack of support from others (real support – not just financial aid).
• Parents and family who are considered healthy and able often become traumatised and suffer from chronic stress due to not coping with the challenges of supporting someone with complex needs.
• Carers, teachers, TA’s, personal carers, and others seeking to support those with complex needs often do so because they feel empathy with them. Many such people have experienced ACE’S (adverse childhood experiences) themselves, or they have similar conditions that they have learned to cope with. They seek to help those through similar challenges they experienced.

For such well meaning supporting adults or indeed children and young people, the challenges are even greater than for those who are not dysregulated or with dis-ease. They often find that they too are triggered into a fight or flight situation more easily. They maybe better at relating to the needs of the children they support, but they may lack the skills needed to interact with other supporting adults in a clear and understanding manner as a team. Subsequently, misunderstandings may lead to the overall environment or the overall ‘strategy’ not being optimally managed. Similarly, dealing with multiple children may be a greater challenge for such adults because you need to be calm, curious, clear, creative, confident, courageous, connected and compassionate to provide optimal support (these are the 8C’s of Self).

For supporting adults who have not cleared past trauma or chronic stress this course may also help you be more aware of what you can do to support yourself cope with what is undoubtedly more trauma and chronic stress. Be Super have a programme specifically to support adults and young people through this (more details on ‘self-actualisation from www.besuper.ltd).

On a practical basis a few people who spend time supporting those with complex needs are partially or totally clear and healed of dysregulation and dis-ease. Such people may not have as deeper personal knowing of the complex needs; however, they may more fully understand how to support people correctly. They maybe in a position to support the children and support the other adults who also provide support.

This course may help you be more aware of what you can do to support yourself and other adults cope within a team environment (the team refers to everyone involved in the supporting environment/ world of those needing support). For those who have or are working towards the full 8 Cs of Self, Be Super have a programme specifically to nurture you through this towards team actualisation (more details at www.besuper.ltd)

Welcome to the Course!

This course is for supporting adults to learn how to teach children and young people learn about and benefit from Emotional Coaching (or self and co-regulation). In doing so, it will also directly nurture greater awareness for the adults to do the same for themselves and supporting others.

This Emotional Coaching Training Course is a powerful way to help children and young people understand, express, and manage their feelings—especially when they face unique challenges. This course is designed for parents, caregivers, teachers, and support workers who want to connect with and support children.

This course focuses on supporting those with conditions like ASD (autistic spectrum disorder, ADHD (attention deficit hyperactivity disorder) , ODD (Oppositional Defiant Disorder), PDA (Pathological Demand Avoidance), TS (Tourette syndrome), epilepsy, learning difficulties, or those impacted by trauma and stress. We’ll also address the needs of children who are non-verbal or have speech, language, auditory and hearing challenges.

Our goal? To give you simple, practical tools to build trust, reduce overwhelm, and help the children you support thrive emotionally—whatever their starting point.

What You’ll Learn

By the end of this course, you’ll be able to:

1. Spot and understand emotions in children, even when they can’t express them with words.
2. Use step-by-step Emotional Coaching to support kids through big feelings or challenging behaviours.
3. Adapt your approach for children with specific needs—like sensory sensitivities, tics, or limited verbal skills.
4. Build stronger, calmer connections with the children you support.
5. Take care of yourself so you can keep supporting others.

Course Outline

Module 1: What Is Emotional Coaching?

• What It Is: Emotional Coaching is about listening, understanding and naming feelings, and guiding children to solve perceived problems – without judgment or rushing to “fix” things.
• Why It Matters: Children with autism, ADHD, or trauma might feel emotions more intensely or struggle to explain them. Emotional Coaching helps them feel safe and understood.
• Real-Life Example: A child with PDA refuses a task and yells. Instead of punishing them, you notice they’re overwhelmed, name it (“I see you’re feeling stressed”), and help them find a calmer way forward.
• Key Tip: For non-verbal children or those with speech difficulties, watch body language (e.g., clenched fists, rocking) or use visuals like emotion cards.

Module 2: Understanding Unique Needs

• The Challenges:
  • Autism: Sensory overload or trouble reading social cues.
  • ADHD: Impulsivity or difficulty focusing on feelings.
  • ODD/PDA: Resistance to demands, even emotional ones.
  • TS/Epilepsy: Tics or seizures might make emotions harder to regulate.
  • Trauma/ACEs: Trust issues or fear responses.
  • Learning Difficulties: Slower processing or frustration with words.
  • Non-Verbal/Auditory Issues: Limited ways to share feelings.
• What to Do:
  • Use simple words or gestures.
  • Offer choices (e.g., “Do you want to point to how you feel or squeeze my hand?”).
  • Be patient—some children need extra time or repetition.
• Activity: Match a behaviour (e.g., shouting, hiding) to a possible feeling (e.g., anger, fear) and a support idea (e.g., deep breathing, a quiet space).

Module 3: The 5 Steps of Emotional Coaching

Here’s an easy framework to follow, with tweaks for complex needs:

1. Tune In
   • Watch for clues: A child with TS might tic more when upset; a non-verbal child might flap their hands.
   • Tip: Use a calm voice or a visual (like a smiley face chart) to show you’re paying attention.
2. Connect
   • Get on their level—sit down, make eye contact (if they’re okay with it), or use a comforting touch (if they like it).
   • For sensory-sensitive kids: Offer a fidget toy or soft blanket instead.
3. Name the Feeling
   • Say what you see: “You look frustrated because it’s loud,” or “I think you’re mad because plans changed.”
   • For non-verbal kids: Show a picture (e.g., an angry face) or sign the emotion if they use sign language.
4. Set Limits (if needed)
   • Keep it kind but firm: “It’s okay to feel upset, but we don’t hit.”
   • For ODD/PDA: Avoid demands—try “I wonder how we can make this easier” instead.
5. Problem-Solve Together
   • Ask: “What would help right now?” or offer options: “Would a break or a hug feel good?”
   • For kids with learning difficulties: Keep it simple—one idea at a time.

• Example: A child with ADHD and epilepsy throws a toy during a seizure warning. You say, “I see you’re upset—maybe your body’s telling you something. Let’s find a quiet spot together.”

Module 4: Adapting for Every Child

• Non-Verbal Children: Use pictures, apps (e.g., AAC devices), or objects (e.g., a red ball for “mad”).
• Sensory Needs: Offer calming tools like headphones or weighted vests.
• Tourette’s or Epilepsy: Acknowledge tics/seizures might not mean “bad behaviour”—focus on feelings underneath.
• Trauma: Go slow, build trust, and avoid pushing them to talk.
• Speech/Auditory Challenges: Use clear, slow speech or written words if they can read.
• Activity: Practice adapting one step (e.g., “Name the Feeling”) for three different children you support.

Module 5: Staying Calm Yourself

• Why It’s Hard: Supporting children with complex needs can feel exhausting or stressful.
• Quick Self-Care Ideas:
  • Take 5 deep breaths when you’re overwhelmed.
  • Use a “pause” signal with the child (e.g., “I need a minute—let’s both rest”).
  • Talk to someone you trust afterward.
  • Try to alternate adult support (15-20 mins is a long time to keep 100% focused) – plan exchanges in advance.
• For You: A calm adult helps a child feel safe—your well-being matters too!

How to Use This in Real Life

• Practice: Start small—try Emotional Coaching once a day (e.g., during a meltdown or quiet moment). Even better discuss scheduling it into a lesson or time period with other supportive colleagues – try it as a team!
• Tools to Keep:
  • A feelings chart (printable included).
  • A list of calming ideas (e.g., squeeze a stress ball, listen to music).
  • A journal to note what works for each child.
• Example: A child with autism and ODD hides under a table. You sit nearby, say, “I think you’re upset—it’s okay to take a break,” and wait. Later (or in the moment), you suggest drawing or looking at pictures/imogis of how they might feel so you can confirm your awareness of their emotions.

Final Tips

• Every child is different—keep trying new ways to connect.
• Celebrate tiny wins (e.g., they point to a feeling instead of hitting).
• Ask for help if you’re stuck—teams, therapists, or communities can share ideas.

Ready to Start?

You’ve got this! Emotional Coaching isn’t about being perfect—it’s about showing up for the kids you care about. Its about providing a safe and trusting environment for them to better communicate their emotions and needs and wants. Let’s practice together:

• Next Step: Pick one child and try Step 1 (Tune In) today. What do you notice?

Bonus Resources

• Printable Feelings Chart (with pictures and words).
• Video Demos: See Emotional Coaching with kids who are non-verbal, sensory-sensitive, or defiant.
• Quick Reference Guide: 5 Steps + Adaptations.

Why This Course Is Different

Unlike generic training, this course is built for you—the person supporting children with big emotions and unique challenges. It’s practical, flexible, and respects that every child (and every supporter) has their own journey. Let’s make emotional support easier, together!

This training course simplifies the language, adds specific examples, and includes adaptations for a wide range of needs, making it more accessible and actionable than other courses. It avoids jargon, focuses on real-world application, and ensures inclusivity for supporters of children with complex profiles.

Focused Supportive Modalities – Appendix 1:

Practical Follow-Up Training for Each Topic

1. The Trust Technique – or more specifically Messages of Trust:Messages of Trust is an inspiring introduction to the ‘The Trust Technique’, as developed by James French and Shelley Slingo. It is a method for reducing thinking levels to develop trust with another being (originally dogs and horses – but we apply it to humans). What I find particularly positive about this technique, is its ability to develop aspects of Self-awareness, such as connection, confidence and communication with those who struggle to communicate verbally. The three main messages or principles are in fact learning experiences, from which we can gain the following:
   1. Creative Reaction (the building of trust and connection)
   2. Realisation Learning (this is where we overcome problems)
   3. Trusted co-operation (developing communication that has mutual benefit)

This concept is a great place to start learning about Emotional Coaching, and subsequently, I have provided a little more information:

It evolves through a state known as a creative reaction, within which, you need to take the responsibility for creating a lower reactive response (a lower vibrational frequency). This is done by reducing/co-regulating the others’ level of interaction/mental thought (and their level of stress). Less thought reduces the feeling that others need to act. Reduced thinking promotes calmer emotions and causes hormones and neurotransmitters to be less excited – and less excitement creates lower vibrating frequencies. Lower vibrations also create opportunities for higher new vibrations!

When you lower your reactive response to a point where YOUR coregulatory action supports and guides another to not have to counter-react to your communication/action then co-regulation is optimal.

The less you think and do (including resting/calming your gut/microbiome), and the more you provide focused listening/awareness opportunities, the more you become aware of how you feel, and how another being feels, and the less pressure is imposed on another to react. This creates the space/capacity for another to feel confident in not having to respond or do anything – they can experience being their natural self.

The creative reaction is what causes someone to affect all the negative forces including fear, abandonment, and insecurity. This lowered (alpha state) of coherence creates a resonance affect with the other being to become more trusting, neutral, and connected – to themselves and to you.

Such consistent co-regulation promotes self-learning that thinking/doing less is a positive self-regulation technique. It can be used as a foundation to improve awareness of a more positive perspective at any given moment. Others will also self-realise they become more interested and receptive to interacting and learning with YOU!

1. Emotional Freedom Therapy (EFT)
   • Insight: EFT involves tapping on acupressure points to reduce stress and rewire emotional responses, aligning with Be Super’s focus on shifting subconscious patterns (e.g., via VFP Therapy’s use of Hebb’s Law: “neurons that fire together, wire together”).
   • Practical Follow-Up Training:
     • Teach a 5-step EFT sequence (identify issue, rate distress, setup statement, tapping points, reassess) with daily practice on specific emotions (e.g., anxiety, anger) for 2-4 weeks.
     • Pair EFT with journaling to track emotional shifts, reinforcing neuroplasticity through reflection.
     • Group sessions to practice EFT in real-time scenarios (e.g., public speaking nerves), fostering peer support and immediate feedback.
2. Reiki
   • Insight: Reiki uses energy channelling to promote relaxation and balance, complementing Be Super’s emphasis on activating the Parasympathetic Nervous System (PNS) for safety and trust.
   • Practical Follow-Up Training:
     • Offer a beginner’s Reiki self-healing protocol (e.g., hand positions over chakras for 10-15 minutes daily) to sustain PNS activation post-intervention.
     • Train participants to sense energy flow (e.g., warmth, tingling) and log experiences, building confidence in subtle energy work.
     • Monthly group Reiki circles to practice giving/receiving energy, enhancing social engagement and trust.
3. Safe and Sound Protocol (SSP)
   • Insight: Be Super integrates SSP to retune the nervous system via sound, requiring 4-6 weeks of follow-up activities (e.g., P.A.C.E.—Play, Art, Curiosity, Exercise) to embed benefits.
   • Practical Follow-Up Training (WITH OTHER KEY SUPPORTIVE ADULTS):
     • Develop a 5-week SSP and SCP (Scheduled Cycle of Positivity) follow-up plan: 1 hour of filtered music daily, paired with creative tasks (e.g., drawing, dance) to reinforce neural retuning.
     • Educate on post-SSP self-care (sleep, hydration, nutrition) with a checklist to monitor energy levels and mood.
     • Weekly check-ins (virtual or in-person) to adjust pacing and address fatigue, ensuring compliance and integration.
4. Ice Therapy and Earthing
   • Insight: Ice therapy (cold exposure) and Earthing (grounding to Earth’s energy) reduce inflammation and stress, aligning with Be Super’s holistic approach to physical-emotional balance.
   • Practical Follow-Up Training:
     • Train on a 3-minute cold shower routine (start with 30 seconds, build up) followed by 10 minutes barefoot outdoors daily for 4 weeks, tracking stress reduction.
     • Practice guided breathwork (e.g., Wim Hof method) pre- and post-exposure to enhance PNS activation and resilience.
     • Group “Earthing walks” to combine nature exposure with social connection, reinforcing community and grounding benefits.
5. PEMF (Pulsed Electromagnetic Therapy)
   • Insight: Be Super uses PEMF to enrich cells with magnetic energy, reducing stress and enhancing recovery (e.g., NeoRhythm devices for brainwave entrainment).
   • Practical Follow-Up Training:
     • Provide a 30-minute daily PEMF session plan (e.g., 10 Hz for stress, Alpha waves for focus) with a rented or personal device, sustained for 6 weeks.
     • Teach participants to pair PEMF with HRV breathing exercises (as per Be Super’s combo approach) to amplify coherence.
     • Monthly workshops to explore frequency settings (e.g., Theta for sleep) and share outcomes, refining personal protocols.
6. Hypnosis
   • Insight: Hypnosis rewires subconscious beliefs, complementing Be Super’s focus on positive entrainment and neuroplasticity.
   • Practical Follow-Up Training:
     • Offer guided self-hypnosis recordings (10-15 minutes daily) targeting specific goals (e.g., confidence, relaxation) for 4 weeks.
     • Train on creating personal hypnotic scripts, emphasizing positive affirmations tied to emotional coaching goals.
     • Bi-weekly group hypnosis sessions to deepen trance skills and reinforce collective trust and safety.
7. Nutritional Therapy (LiCrON)
   • Insight: Be Super’s LiCrON (Low Insulin Calorie Restricted Optimum Nutrition) likely emphasizes bioavailable nutrients to support cellular health, tied to their autophagy and well-being focus.
   • Practical Follow-Up Training:
     • Develop a LiCrON meal plan (e.g., high-vibration foods like greens, seeds, fermented items) with recipes and a 4-week trial period.
     • Teach food prep techniques (e.g., sprouting, blending) to maximize nutrient resonance, paired with mindful eating practices.
     • Weekly nutrition check-ins to adjust intake based on energy levels and emotional clarity, linking diet to coaching outcomes.
     • Emphasis on replacing deficient Tissue Mineral Salts.
8. Fasting/Autophagy
   • Insight: Be Super connects fasting to autophagy (cellular cleanup) and PNS activation, enhancing mental clarity and resilience.
   • Practical Follow-Up Training:
     • Guide a 16:8 intermittent fasting protocol (16 hours fast, 8-hour eating window) for 4 weeks, starting with 12:12 for beginners.
     • Teach hydration and electrolyte strategies (e.g., salt water, herbal teas) to ease fasting, paired with meditation to deepen autophagy benefits.
     • Group fasting challenges with daily check-ins to share experiences (e.g., focus, mood), reinforcing accountability and community.

Practical Model for Integration

To weave these holistic energy solutions into a cohesive follow-up training program post-“Super Emotional Coaching,” I propose a 6-Week Hybrid Framework that balances individual practice, group support, and progressive layering of modalities. This aligns with Be Super’s 4–6-week follow-up recommendation and their emphasis on trust, safety, and neuroplasticity.

Structure

• Duration: 6 weeks, with daily individual practices (20-40 minutes) and weekly group sessions (1-2 hours).
• Phases:
  • Week 1-2: Foundation (Stabilize Nervous System) – SSP, EFT, Reiki, Nutritional Therapy (LiCrON).
  • Week 3-4: Activation (Boost Energy and Resilience) – PEMF, Ice Therapy/Earthing, Fasting/Autophagy.
  • Week 5-6: Integration (Deepen Subconscious Change) – Hypnosis, sustained practices from prior weeks.
• Delivery: Hybrid (in-person group sessions + online resources like recordings, checklists, forums).

Weekly Breakdown

• Week 1: Grounding and Regulation
  • Daily: SSP (30 min), EFT on stress (10 min), LiCrON meal prep (ongoing), Reiki self-healing (10 min).
  • Group: Intro to SSP/EFT, share baseline emotional states, practice Reiki hand positions.
• Week 2: Building Safety
  • Daily: SSP (30 min), EFT on specific triggers (10 min), LiCrON adjustments, Reiki (10 min).
  • Group: SSP progress check, EFT scenario practice, Reiki energy-sharing circle.
• Week 3: Energizing the Body
  • Daily: PEMF (30 min), Ice shower (1-2 min) + Earthing (10 min), LiCrON, EFT (10 min).
  • Group: PEMF device demo, cold exposure tips, Earthing walk.
• Week 4: Cellular Renewal
  • Daily: PEMF (30 min), Fasting (16:8, 1-2 days/week), Ice/Earthing (10 min), LiCrON.
  • Group: Fasting Q&A, PEMF frequency workshop, share energy shifts.
• Week 5: Subconscious Shift
  • Daily: Hypnosis recording (15 min), PEMF (30 min), Fasting (16:8, 3 days/week), EFT (10 min).
  • Group: Hypnosis script creation, EFT on limiting beliefs, group trance session.
• Week 6: Sustained Transformation
  • Daily: Mix of all (e.g., Hypnosis 15 min, PEMF 20 min, Fasting, LiCrON, EFT 10 min).
  • Group: Reflect on progress, plan long-term integration, celebrate with a grounding ritual.

Tools and Support

• Individual: App or journal for tracking (mood, energy, compliance), access to guided audios/videos (SSP, EFT, Hypnosis, Reiki).
• Group: Weekly Zoom/in-person sessions for community, troubleshooting, and skill refinement.
• Coaching: Optional 1:1 check-ins (15-30 min) to personalize protocols.

Outcomes

• Stabilize nervous system (SSP, Reiki, EFT).
• Enhance energy and resilience (PEMF, Ice/Earthing, Fasting).
• Rewire subconscious patterns (Hypnosis, EFT, Nutritional support).
• Foster self-reliance and community (group work, sustained practices).

Guidance

• Start Small: Begin with 2-3 modalities (e.g., SSP, EFT, LiCrON) to avoid overwhelm, layering others as comfort grows.
• Personalize: Adjust intensity (e.g., fasting duration, PEMF frequency) based on individual needs and feedback.
• Consistency Over Perfection: Encourage daily micro-practices (even 5-10 minutes) to build habits, leveraging Be Super’s “less is best” philosophy.
• Holistic Synergy: Pair modalities for synergy (e.g., PEMF + Hypnosis for deeper subconscious work, Fasting + Earthing for cellular reset).

This model integrates Be Super’s science-backed, holistic ethos into a practical, scalable follow-up training plan, empowering participants to sustain emotional coaching gains through diverse energy solutions.

Appendix 2:

Part 1: Monetization Strategies

Monetizing the Training Course (UK Market)

The “Super Emotional Coaching Training” from Be Super Ltd. appears to target individuals, educators, parents, and professionals supporting children or adults with emotional regulation challenges, trauma, or neurodivergence. Here’s how to monetize it in the UK:

1. In-Person Workshops:
   • Pricing: £150–£300 per participant for a half-day session, £300–£500 for a full-day session (based on UK market rates for professional development workshops).
   • Target Audience: Teachers, social workers, therapists, and parents. Partner with schools, local councils, or charities like the National Autistic Society or Mind.
   • Revenue Stream: Charge per participant or offer group discounts (e.g., £1,200 for a group of 5). Add a premium tier with follow-up materials or one-on-one coaching for £500+.
   • Promotion: Leverage UK-specific channels like Eventbrite, local education networks, and LinkedIn groups for educators and mental health professionals.
2. Accreditation and Certification:
   • Seek CPD (Continuing Professional Development) accreditation, common in the UK for educators and health professionals. Charge £50–£100 extra for a certificate.
   • Revenue Stream: Upsell certification as proof of training, appealing to professionals needing CPD points.
3. Corporate/Organizational Packages:
   • Offer tailored sessions for schools, care homes, or businesses. Price at £2,000–£5,000 per session for 10–20 staff members, including materials and follow-up resources.
   • Promotion: Pitch to HR departments or education authorities (e.g., via the Department for Education networks).
4. Subscription Model for Ongoing Support:
   • Post-workshop, offer a monthly subscription (£20–£50/month) for access to a community, additional resources, or Q&A sessions with the trainer (Marcus Pearson).

Monetizing the Training Course (Worldwide Online Market)

For a global audience, the course can be scaled digitally:

1. Online Course Sales:
   • Pricing: $97–$197 for lifetime access (tiered pricing: basic video content at $97, premium with live Q&A or downloadable tools at $197).
   • Platform: Host on Teachable, Kajabi, or Udemy. Teachable allows custom branding and higher profit margins, while Udemy taps into an existing audience (though with lower pricing, e.g., $20–$50).
   • Revenue Stream: One-time purchases with upsells (e.g., $47 for a workbook or $97 for a bonus module on polyvagal theory).
2. Membership Site:
   • Create a subscription model ($15–$30/month) with drip-fed content, monthly live coaching calls, and a private community (e.g., via Mighty Networks or a Facebook Group).
   • Revenue Stream: Recurring income from a growing user base, targeting parents, educators, and coaches worldwide.
3. Affiliate Marketing:
   • Partner with mental health blogs, parenting influencers, or neurodiversity advocates to promote the course for a commission (e.g., 20–30% per sale).
   • Promotion: Use global platforms like Instagram, YouTube, or X to reach a broad audience.
4. Bundle Deals:
   • Offer the course as part of a bundle with related products (e.g., VFP Therapy resources or SSP tools from Be Super) for $250–$400.
   • Revenue Stream: Increase average order value by appealing to serious learners.
5. Corporate Licensing:
   • License the course to international organizations (e.g., schools in the US, Australia, or Canada) for $5,000–$10,000 per year, allowing unlimited staff access.

Combined Strategy

• UK: Focus on in-person workshops and CPD accreditation initially, then transition to a hybrid model with online access for scalability.
• Worldwide: Prioritize a low-cost entry (e.g., $97 course) to build an audience, then upsell memberships and premium content. Use geo-targeted ads (e.g., via Google Ads or Meta) to adjust pricing based on purchasing power (e.g., higher rates in the US, lower in developing markets).

Part 2: Video Presentation Script and Format

Overview of the Video Course

The “Super Emotional Coaching Training” will be adapted into a modular online video course. Based on the webpage, it’s a practical, experiential training focused on emotional intelligence, resilience, and self-actualization, rooted in polyvagal theory and somatic approaches. Here’s the format and script:

Course Structure

• Duration: 4–6 hours total, split into 6 modules (40–60 minutes each).
• Format: Pre-recorded videos with slides, animations, live demonstrations, and downloadable worksheets.
• Delivery: Hosted on a platform like Teachable with progress tracking and quizzes.

Modules

1. Introduction to Super Emotional Coaching
2. Understanding Emotions and the Nervous System
3. The Polyvagal Approach to Emotional Regulation
4. Practical Tools for Coaching Yourself and Others
5. Building Resilience and Self-Actualization
6. Applying Super Emotional Coaching in Real Life

Video Script Sample (Module 1: Introduction to Super Emotional Coaching)

[Opening Scene: Calm background music, Marcus Pearson (or a narrator) on screen, standing in a welcoming setting—e.g., a cozy office or nature backdrop]

Marcus: “Hello, and welcome to the Super Emotional Coaching Training! I’m Marcus Pearson, your guide on this journey to unlock emotional freedom and resilience—for yourself, your loved ones, or those you support. Whether you’re a parent, educator, or professional, this course is about empowering you with practical tools to navigate life’s emotional challenges. Let’s dive in!”

[Cut to Slide: Title – “What is Super Emotional Coaching?”]

Marcus (Voiceover): “Super Emotional Coaching is about more than just managing emotions—it’s about understanding them at their core and using that insight to create positive change. It’s a blend of science and practice, drawing from polyvagal theory, somatic awareness, and years of real-world experience.”

[Cut to Marcus on screen, gesturing naturally]

Marcus: “In this module, we’ll cover what makes this approach unique, why it works, and how it can transform the way you connect with yourself and others. By the end, you’ll know exactly what to expect from this course—and how to get the most out of it.”

[Cut to Slide: “Course Goals” with bullet points—e.g., “Master emotional regulation,” “Support others effectively,” “Build resilience”]

Marcus (Voiceover): “Our goals? To help you master your emotions, support those around you with confidence, and build unshakable resilience. This isn’t just theory—it’s hands-on, practical, and designed to fit into your busy life.”

[Cut to Marcus holding a prop—e.g., a heart-shaped object or a worksheet]

Marcus: “Here’s what you’ll need: an open mind, a notebook, and a willingness to try something new. Ready? Let’s get started with a quick exercise. Take a deep breath with me—inhale for 4, hold for 4, exhale for 6. Feel that shift? That’s your nervous system saying hello. We’ll build on this throughout the course.”

[Closing Scene: Marcus smiling, upbeat tone]

Marcus: “That’s it for our intro! In the next module, we’ll explore how emotions work in your body and brain. Download the worksheet below to reflect on why you’re here, and I’ll see you soon!”

[Outro: Screen fades to course logo, text overlay: “Download Worksheet | Next Module: Understanding Emotions”]

Video Format Guidelines

• Visuals: Use clean slides with minimal text, calming colours (blues, greens), and animations to illustrate concepts (e.g., a diagram of the vagus nerve).
• Audio: High-quality microphone, soft background music (e.g., ambient piano), and clear narration.
• Engagement: Include 1–2 interactive moments per module (e.g., breathing exercises, reflection prompts) and end with a call-to-action (e.g., “Complete the quiz below!”).
• Length: Keep videos concise—10–15 minutes per segment within each module, totalling 40–60 minutes per module.
• Extras: Provide downloadable PDFs (e.g., “Emotional Regulation Cheat Sheet”) and a final certificate of completion.

Production Tips

• Equipment: Use a DSLR or smartphone with a tripod, ring light, and external mic (e.g., Rode Lavaliere).
• Editing: Software like Adobe Premiere Pro or DaVinci Resolve for cuts, transitions, and overlays.
• Accessibility: Add captions and transcripts for inclusivity.

Final Thoughts

• UK Monetization: Start with in-person workshops to build credibility, then scale online with a hybrid model.
• Worldwide Monetization: Focus on a scalable online course with tiered pricing and recurring revenue streams.
• Video Course: The modular format ensures digestibility, while practical exercises keep learners engaged.

Impact of Adding Specific Modalities on Monetization

Adding EFT, Reiki, SSP, Ice Therapy/Earthing, PEMF, Hypnosis, LiCrON, and Fasting/Autophagy enhances the program’s value proposition, complexity, and resource needs. Here’s how it might alter monetization:

1. Increased Perceived Value
   • Effect: The inclusion of diverse, cutting-edge modalities (e.g., PEMF devices, SSP sound therapy, LiCrON nutrition) positions the program as a premium, comprehensive holistic solution, justifying a higher price point.
   • Adjustment: Raise group program fee to $500-$800 per participant, reflecting the added expertise and tools.
   • New Revenue Potential: $5,000-$16,000 per cohort (10-20 participants).
2. Additional Resource Costs
   • Effect: Some modalities require equipment or subscriptions:
     • SSP: Licensing fees or per-client costs (~$50-$100/person for access).
     • PEMF: Device rentals/purchases (e.g., NeoRhythm, $200-$300/unit) or session fees.
     • LiCrON: Proprietary supplements/foods (cost unknown, assume $20-$50/person for a 6-week supply).
   • Adjustment:
     • Pass costs to participants via a “materials fee” ($100-$200 extra) or bundle into the base price.
     • Offer optional toolkits (e.g., PEMF device + SSP access for $300-$400 upsell).
3. Specialized Training and Staffing
   • Effect: Teaching Reiki, Hypnosis, or EFT may require certified instructors, increasing overhead (e.g., $50-$100/hour per facilitator).
   • Adjustment:
     • Hire specialists for specific weeks (e.g., Reiki in Week 1-2, Hypnosis in Week 5-6), spreading costs.
     • Train existing staff in multiple modalities to reduce reliance on external experts, though this incurs initial training costs ($500-$1,000).
4. Scalability and Delivery Options
   • Effect: Hands-on modalities (e.g., Ice Therapy, Earthing group walks) work best in-person, while SSP, EFT, and Hypnosis scale well online, affecting cohort size and logistics.
   • Adjustment:
     • Offer tiered pricing:
       • Online-only ($500-$600, larger cohorts of 20-30).
       • Hybrid/in-person ($700-$900, capped at 10-15 for hands-on components).
     • Add a subscription model ($50-$100/month) for ongoing access to recordings, community forums, and LiCrON recipes post-program.
5. Upsell Opportunities
   • Effect: Each modality opens new revenue streams:
     • EFT/Hypnosis: Sell personalized scripts/recordings ($20-$50 each).
     • Reiki: Offer Level 1 certification add-on ($150-$200).
     • Fasting/LiCrON: Market meal plans or supplements ($50-$100/month).
     • PEMF/SSP: Partner with providers for affiliate commissions (10-20% per sale/rental).
   • Adjustment: Increase total revenue per participant by $100-$300 through upsells, potentially doubling income for engaged clients.
6. Client Retention and Long-Term Monetization
   • Effect: The holistic mix encourages repeat engagement (e.g., mastering Reiki, deepening fasting benefits), fostering a loyal client base.
   • Adjustment:
     • Introduce a “Level 2” advanced program ($400-$600) for graduates.
     • Launch a membership community ($20-$40/month) with monthly modality refreshers and group sessions.

Revised Monetization Model with Additions

• Base Program:
  • Price: $600-$800 (includes SSP access, basic LiCrON guide, online resources).
  • Cohort: 15 participants = $9,000-$12,000 per cycle.
• Add-Ons:
  • Materials Kit (PEMF rental, LiCrON supply): $150-$250/person = $2,250-$3,750.
  • 1:1 Coaching: $100/hour, 1-2 sessions per client = $1,500-$3,000.
  • Upsells (scripts, certs, plans): $100-$200/client = $1,500-$3,000.
• Total Revenue per Cycle: $14,250-$21,750 (15 participants).
• Long-Term: Subscription ($30/month, 50% retention) = $900/month residual after 2 cycles.

Does It Alter Monetization?

Yes, adding these modalities significantly enhances monetization potential by:

• Raising Price: Higher value justifies a 50-60% fee increase.
• Diversifying Streams: Tools, upsells, and subscriptions add 30-50% more revenue per participant.
• Increasing Costs: Equipment and staffing raise overhead by $1,000-$2,000 per cycle, offset by higher pricing.
• Boosting Retention: Holistic depth encourages repeat engagement, adding long-term residual income.

These additions introduce complexity (logistics, compliance with modality certifications), requiring careful planning to maintain profitability. The net effect is a more lucrative but resource-intensive program.

Mr P

Marcus is focused on supporting others better interact with themselves and others.